How does training strengthen your company's culture?

A company's culture can seem elusive and subjective at first. But a deeper look is enough to realize that it manifests itself all the time within organizations, being represented in values ​​and beliefs and in the way employees act, make decisions, and face challenges.

It is the organizational culture that will define how people relate to each other and what behaviors are shared among the group, in addition to being a way to ensure that everyone is in tune with the company's goals. In this sense, the training applied in your organization needs to be in accordance with the culture. In this post, we will show how they can also help as a tool to strengthen it.

Why is it important to strengthen the company's culture?

Before the practical tips on training and culture, we need to talk about the importance of strengthening it. The organizational culture exists before being thought of by the company, as it is translated into the actions of the people who make up the organization. Therefore, before thinking about working on it, it is necessary to map it through surveys or interviews.

After mapping the company's culture, strengthening it brings numerous advantages, both for employees, who work more satisfied and have an improvement in their quality of life and stress levels and for the company, which has more engaged people, productive and committed to bringing results.

Organizational culture work: where to start?

Training is a good opportunity to align employees with the company's premises because at the time of training you will teach and instruct them about something. But the effectiveness of your training will not be the same without a key factor: internal communication.

Communication is essential not only when conducting training. It needs to be efficient in the company so that the information that circulates is available to everyone, in addition to being a strong ally of the organizational culture.

Imagine you need to publicize the company's new mission or values ​​– which has to do with culture – or practical training on a new service or another topic? These two situations are different, but without internal communication that works both will not reach employees fully and may fail, with low adherence.

Therefore, when thinking about alternatives to work on your company's culture, in addition to training, keep in mind that communication with employees is also a decisive factor for the success of the initiatives.

Using training to strengthen the culture

If your company has fluid communication and already adopts the practice of training - or is thinking about adopting it - know that they are a great opportunity to reinforce the company's principles and strengthen the organizational culture if they are well structured.

Regardless of whether your training is in person or online, it is an occasion where employees will have 100% of their attention to learn something new. Therefore, they can also be the time to reinforce the organization's mission, vision, and values ​​with people. To get the most out of training and reinforce your culture through it, be aware of the following points:

• The content and format of your training already dictate some points related to culture. Therefore, always think of the most adherent and attractive format for employees. A training model that is misaligned with the culture will hardly have any engagement and results.
• At the time of training, the company is already guiding and directing the behavior of employees, so be careful, during training, not to interpret or encourage behaviors that are not in line with the culture.
• When structuring the training, think about whether each point makes sense within the premises of the company's culture. When reflecting on a topic that will be covered in the training, think about what impact it will have on the culture when people put it into practice.
• Within the theme of training, the points to be developed must be in accordance with what is expected of the employee's practice.
• Your training language and visual presentation are important. If your company culture is more informal and the training has a very formal presentation or vice versa, there will be a shock.

In addition, creating training on the company's own culture is valid to make it increasingly evident in the daily lives of employees. You can think of it in more dynamic formats with gamification or interactivity (how about a values ​​“quiz”) for new employees to respond and thus get to know better the culture of their new workplace, for example.

To conclude, we realized how much communication and training must go together, being always aligned, in addition to fulfilling their functions of informing (in the case of communication) and teaching (in the case of training) both being ways to preserve, further strengthen the culture of your company.